If you're wondering what Cisco has in mind when it comes to Web 2.0, you could have gotten a glimpse today when Dan Scheinman, SVP and GM of the Cisco Media Solutions Group, addressed an audience in his Higher Order Bits talk at the Web 2.0 Summit.
The way the Cisco blog puts it, Cisco plans to be playing a part far beyond just being a connection or electronic pipeline company.
"...the network is more than a fire-hose of content. The network can ultimately provide a Web 2.0esque entertainment experience by bridging the gap between consumers and content owners...."
What with the explosion in bandwidth, and in options for users, the entertainment industry is struggling to provide the personalized experience people demand. Cisco plans to come to the rescue with something called, "Eos, a software platform that serves as an entertainment operating system enabling consumers to have an interactive, personalized, community-based entertainment experience, WHILE simplifying the administrative experience for content owners in engaging audiences, and distributing and monetizing their content."
There's a lot more to come from Cisco, but this be an interesting indicator.