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Andrew Fowler

Mark,

I couldn't agree more about the need for a new model/approach. This is exactly what I set out to do six months ago. A few weeks ago, I launched Newsvetter. Newsvetter is a free online news vetting/news delivery service that helps communications professionals vet the substance of their news before sending it to the news media. This site is specifically designed to reduce the volume of "news spam" hitting the inboxes of the media by giving communications professionals a better framework for sending high quality story ideas. Can Newsvetter make a difference? I think it can, but both journalists and PR people need to be willing to change how they interact with each other. At this point, I'm not sure they are.

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