Below is an excerpt from the the July Wired Magazine article and thoughts from Rupert Murdoch about MySpace, the media and the future of television (note: Murdoch's News Corp. bought MySpace for $580 million)>
Mass media will go on. Look at American Idol, with 35 million viewers and advertisers rushing to get on. Niches have a future, too. Look at our Speed Channel, which is mostly Nascar stuff. The middle ground – that’s where you don’t want to get caught.
THE FUTURE OF
The majority of viewing will continue to be in a living room on a TV screen – one that is far bigger and better than what most people have today. Sure, everyone’s going to have a small screen, too. It’s a convenience. But I don’t see people sitting on the beach and watching a movie on their telephone.