Earlier this week, the Social Media Club of Silicon Valley met at Intel for a wide ranging discussion on social media and web 2.0 in the enterprise. Panel members includes:
- Dave McClure, 500 hats blogger,
- Jeremiah Owyang, social media researcher at Forrester
- Jennifer Jones, host of Market Voices, Podtech
- Eleanor Wynn (Intel) is an Enterprise Architect, Social Computing and blogger at http://blogs.intel.com/it/authors#eleanor_wynn
- Bob Duffy (Intel) Community Strategist and site manager for Open Port (interesting project)
- Shel Israel, moderator
This turned out to be a great discussion, and confirmed my beliefs about a lot of issues and trends. This includes the rampant rise of video online and, more importantly, the rise of the Greater Conversation.
Israel explained that when he and Robert Scoble wrote the book Naked Conversations a couple of years ago, it was about blogging--that was it. Maybe a couple of pages on podcasting. Today social media is much bigger--FAcebook, MySpace, YouTube, and more recently, Twitter and a slew of other social media sites. People are connecting to each other in various ways. This is leading to a much more dynamic environment, with enormous potential--and greater challenges for Corporate America to deal with. It's not enough to just throw up an executive blog or chase the latest hot fad (witness the problems with Second Life, which companies were rushing into a year ago).
For more details about Monday's meeting, see Stuart Henshall's write-up.